Campaigns
You can create campaigns to engage your customers on a one-off basis with one of the two campaign formats
2x/3x points campaign - offering a special points earning ratio during a defined period
One-time giveaway campaign - bulk issuing bonus points or a grantable reward to a selected group of customers
This article will explain how to set up the former , 2x/3x points campaign
If you want to learn more about creating one-time giveaway campaigns instead - read this article
2x/3x points campaigns
Running 2x/3x points campaign is a great way to drive sales to your online store by offering time-limited bonus earning ratio to customers at different loyalty tiers.
OMNI allows merchants to setup time-limited bonus point earning campaigns themselves on the admin console
Accessing 2x/3x campaigns
Click on Campaigns from the side navigation menu within the app
Select "2x/3x campaigns" on the tab on top
Navigating the interface
Live - will display a summary of the currently live point earning campaign
Scheduled - will display a list of future campaigns, with the closest one displayed first
See past campaigns - will display a list of campaigns that have ran and ended or stopped
Creating campaigns
To create a new points earning campaign, click "Create campaign" on the top right and select "2x/3x points campaign"
You will need to fill in the following:
Campaign name - the name of the campaign that will be displayed on the admin's customer profile page and the customer's point history page (if a order is made during the campaign)
You will need to fill in all different language versions if additional OMNI supported languages are enabled for your online store.
Start datetime - the date and time your points earning campaign will start.
All time is set in the local time of your store's default timezone
The start time must be
before the end time
at least 10 minute from now, and
cannot overlap with any live or scheduled campaigns
End datetime - the date and time your points earning campaign will end.
All time is set in the local time of your store's default timezone
The end time must be
after the start time
at least 10 minute from now, and
cannot overlap with any live or scheduled campaigns
Point earning ratios - The currency to point ratio during the campaign period for each tier you have
For points - You may only fill in 0 or positive whole numbers
For currency - you may only fill in positive whole numbers
Once you're done, click save and the campaign should be in the scheduled campaign list and will be live when the specified start datetime comes.
Notes
If there is already an active 2x/3x campaign, you may not run another 2x/3x campaign that overlaps with any active or scheduled campaign period.
During the campaign, points are earned at the defined ratio for any amount spent. No mininum purchase requirement needs to be met.
For instance, when setting a $2 dollars earns 1 point campaign ratio. Spending $1 will earn the customer 0.5 points accoding to the caculated ratio instead of no points.
When a campaign is active, the system will take the highest earning ratio of all currently acitve ratios for the customer (i.e., the highest of the current campaign ratio, the base earning ratio, and any active birthday 2x/3x points ratio) in this tier
View or end campaigns
You are able to view and end campaigns that are either live or scheduled by clicking on the "Details" button on each of the campaign.
Whin the detailed view, you will be able to see the full details of the campaign, including
campaign name and its language varaints
start and end date time
the point earning ratios for each tier
You will also be able to
end this campaign now - for live campaigns
delete campaigns - for scheduled campaigns
Note - Live campaigns that ended will be placed into "Past campaigns" while scheduled campaigns that gets deleted will not be shown anymore
Past campaigns
Clicking on "See past campaigns" will bring you to the past campaigns page, where all campaigns that have once been live and ended will be shown here.
You can click on the details of each ended campaign to review configurations of previous point earning campaigns run to help you plan your future point earning campaigns.