OMNI is integrated with Klaviyo. allowing merchants using OMNI and Klaviyo to
See loyalty information of a customer alongside other customer data synced to Klaviyo
Continuously track a history of the customer's loyalty actions and behavior
Create segmentations for customers based on their loyalty information and behavioral data
Create automated flows around specific loyalty information and action
How the integration works
When ever a customer performs a defined loyalty related action on your store, OMNI sends these as events over to Klaviyo as they occur.
The events can be used to
Update customer properties on Klaviyo, ensuring customer loyalty information is accurate and up-to-date in Klaviyo.
You can see this under the custom properties in their Klaviyo profile
Trigger "Klaviyo Flows", which allows you to define a series of criteria and actions that should follow up should an event occurs.
With each event, we pass over
Customer properties - to identify the customer and update certain loyalty information on their Klaviyo profile, including
Birth month
Member status
Current tier
Point balance
and more...
Event properties - to provide more information on the event action that occured. Information passed over are dependent on the event
Supported events
OMNI currently supports the following events.
wv/member/activated
When a Shopify customer profile gets created or when OMNI launches for all customerswv/member/account_registered
When a customer completes account registration on your store and their Shopify customer account becomes enabledwv/customer/merged
When 2 customer profiles are merged via manaual staff action in Shopify or via OMNI's automated logics, this event will be sent to the merged account to combine loyalty information from both profileswv/birth_month/captured
When a customer with an existing Shopify account before collecting birthday data with OMNI has inputted their birthday month.wv/points/added
When loyalty points are added to a customer profilewv/points/subtracted
When loyalty points are subtracted from a customer profilewv/points/expiring
When points earned from previous transactions or activities are expiring within a defined period of time (e.g., 30 days)wv/points/expired
When points earned from previous transactions or activities has expired.wv/tier/updated
When a customer's tier information has been updatedwv/reward/issued
When a reward is redeemed by or for a customer
For more details on each event and the recommended automation flows you can build, read about our introduction on Klaviyo triggers
Leveraging event and customer properties in you Klaviyo communications
When designing an email on Klaviyo, you can show different values in an email based on (1) customer information and (2) The email’s flow event trigger and properties.
Using customer properties as dynamic syntax
In an email within a flow, press any text block which you would like to place dynamic customer syntax in.
Select the value you would like to use. OMNI information available includes: birth month, member status, tier, tier expiration, tier updated at, point balance, and point balance updated at.
Using event properties as dynamic syntax
In an email within a flow, press “Preview and test” in the email editor.
On the right hand side, event properties are displayed for an example customer. Click any property of your choice to copy the syntax, then paste it in your email template.
Use the following snippet and replace the content betweent the ' symbol with your desired event property to apply the dynamic syntax into any text block
event|lookup:'{name of the event property}'
When the email is sent to the customer, the dynamic value populates from the event that triggers the flow
In an email within a flow, press “Preview and test” in the email editor.
On the right hand side, event properties are displayed for an example customer. Click any property of your choice to copy the syntax, then paste it in your email template.