Shopify Flows Library - Grantable Rewards &/ Points

Apart from Welcome Reward, Birthday Reward & One-time giveaway campaign, you can also set up automation logics within "Shopify Flow" app.

A Shopify Flow basically consists of 3 main building blocks:

Triggers > Conditions > Actions
For "Actions", below examples only focus on OMNI's "Grant reward" &/ "Add points"

(Below screenshots are for reference only, settings/ details within Shopify Flow may evolve from time to time. We strongly recommend merchants to self test & validate if the flows logic suit your business needs & understand the expected behavior.)

OMNI Grantable Rewards &/ Points can be assigned to customers based on different event triggers, so you can leverage this to drive your various business objectives!

Business objectives examples:

Drive member registration (increase member base)
Encourage tier upgrade
Drive collection sales & repeat purchase
Drive basket size & AOV
Winback lapsed customers
Encourage first order purchase
Incentivise customers to purchase based on interest tag
Sell OMNI grantable rewards as an "All-in-One Coupon Bundle"
Drive traffic to retail store
Drive reviews submissions
Drive product subscription sales

Before you proceed

Install "Shopify Flow" app on your store - FREE for all Shopify plans

Within "OMNI" app (Program > Integrations > Shopify Flow), turn on "Flow triggers" & "Flow actions"

Read 💡Ways to assign Grantable Rewards to customers' wallets💡 first
to understand what are Grantable Rewards

Step 1 - Create a Grantable Reward

Within "OMNI" app, go to "Rewards > Create grantable reward":

Step 2 - Create a Shopify Flow

Shopify admin > apps > "Shopify Flow" > click "Create workflow" > click "Select a trigger" based on your business objective

💡Business objective: Drive member registration (increase member base)

Flow logic: After a customer created an enabled account, grant him a reward/ add points to him
Trigger: "Member account registered" (OMNI - wv/member/account_registered)
Condition: /
Action: Grant reward &/ Add points
Prerequisites: /

💡Business objective: Encourage tier upgrade

Flow logic: After a customer tier upgraded, grant him a reward/ add points to him
Trigger: "Tier updated" (OMNI - wv/tier/updated)
Condition: /
Action: Grant reward &/ Add points
Prerequisites: /

💡Business objective: Drive collection sales & repeat purchase

Flow logic: After a customer's order got fulfilled & the order consist of products from a specific collection which had reached a certain amount $xx (E.g. $500), grant him a reward/ add points to him
Trigger: "Order fulfilled" (Shopify - Order fulfilled)
Condition:
Check if: Collections handle is equal to chair AND Presentment money amount is greater than or equal to 500
- "chair" is the collection handle "collections_item.handle"
  ("handle" is the last part of a url e.g. https://xxx.myshopify.com/collections/chair)
- "Amount" "order.currentSubtotalPriceSet.presentmentMoney.amount"
Action: Grant reward &/ Add points
Prerequisites: /
Remarks:
- This flow is truly only counting the sales of a product from a collection, NOT the entire order value. In below example, only order 1001 matches the criteria
  e.g. chair ($100), table ($200)
  - order 1001: chair x 5pcs ($500) + table x 1pc ($200) = $700
  - order 1002: chair x 1pc ($100) + table x 2pcs ($400) = $500

💡Business objective: Drive basket size & AOV

Flow logic: After a customer's order got fulfilled & the entire order (incl. shipping fee) reached a certain amount $xx, grant him a reward/ add points to him
Trigger: "Order fulfilled" (Shopify - Order fulfilled)
Condition:
Check if: Presentment money amount is greater than or equal to 1000
- "Amount" "order.totalReceivedSet.presentmentMoney.amount"
Action: Grant reward &/ Add points
Prerequisites: /

💡Business objective: Winback lapsed customers

Flow logic: Order fulfilled wait xx days still no new order, grant him a reward/ add points to him
Trigger: "Order fulfilled" (Shopify - Order fulfilled)
Condition:
- Check if: Order display fulfillment status ("order.displayFulfillmentStatus") is equal to FULFILLED
- Wait for xx days
- Check if: Order created at ("order.createdAt") is equal to order created at
Action: Grant reward &/ Add points
Prerequisites: /

💡Business objective: Encourage first order purchase

Flow logic: If the order is actually the first order of that customer, grant him a reward/ add points to him
Trigger: "Order created" (Shopify - Order fulfilled)
Condition: Check if: Number of orders ("order.customer.numberOfOrders") is equal to 1
Action: Grant reward &/ Add points
Prerequisites: /

💡Business objective: Incentivise customers to purchase based on interest tag

Flow logic: Order fulfilled wait xx days still no new order, grant him a reward/ add points to him
Trigger: "Customer tags added" (Shopify - Customer tags added)
Condition:
- Check if: Tags is equal to furniturefan
Action: Grant reward &/ Add points
Prerequisites: /
Remarks: This flow works only after the flow is turned on and then customers got newly tagged
- e.g. If a customer already has a "furniturefan" tag on his profile before this flow is active, logically won't trigger the flow.

💡Business objective: Sell OMNI grantable rewards as an "All-in-One Coupon Bundle"

Flow logic:
There is a product named "All-in-One Coupon Package". This package product includes 6 items (free products, product/order level/free shipping discount)
After customers ordered a product named e.g. "All-in-One Coupon Package", flow will automatically fulfill the order and the grantable rewards will be issued to customers
Trigger: "Order ready to fulfill" (Shopify - Order ready to fulfill)
Condition:
Check if: Action is equalto CREATE_FULFILLMENT AND
Method type is equal to NONE AND
Product title is equal to "All-in-One Coupon Package"
Action: Grant reward &/ Add points
Prerequisites:
- Within "Shopify > Products", please create a digital product
  e.g. "All-in-One Coupon Package" (by unticking "This is a physical product")
- Within "OMNI", please create grantable rewards
  e.g. 6 Grantable rewards (some can be free products, product/order level/free shipping discount, etc)

💡Business objective: Drive traffic to retail store

Flow logic: Customer placed an order at POS, grant him a reward/ add points to him.
Trigger: "Order created" (Shopify - Order created)
Condition:
Check if: The order publication channel ("Order.publication.name") is Point of sale
Action: Grant reward &/ Add points
Prerequisites: merchant has installed "Shopify POS" app

💡Business objective: Drive reviews submissions

Flow logic: After a customer's order fulfilled, the review app will send him a review request email. Customer click that and submit review, will then trigger the "New review received" event. Then merchant can grant reward &/ add points to customer.
Trigger: e.g. Judge.me Product Reviews app's "New review received"
Condition: /
Action: Grant reward &/ Add points
Prerequisites: installed a Review app which has integration with Shopify Flow app (e.g. Judge.me Product Reviews app)

💡Business objective: Drive product subscription sales

Flow logic: When a customer subscribes a product, a contract will be created and once that is triggered, grant him a reward/ add points to him.
Trigger: "Subscription Contract Created"
Condition: /
Action: Grant reward &/ Add points
Prerequisites: installed a Subscription app which has integration with Shopify Flow app (e.g. Shopify Subscriptions app)

Remarks:

If you choose to "Grant Reward", you will need to create a Grantable Reward first to get the Reward ID
For "Grant reward", basically can just leave "Event handle" & "Event key" empty (so that the flow will run recurringly)
- Yet, if you would like to prevent customers from being granted the reward multiple times via the grant reward action, you can utilize the deduplication mechanisms by filling in the "Unique Token" in the Shopify flow action - read here for more details

Have questions in mind? Contact us at [email protected] and we are happy to assist!